McDonald's urging franchisees to open on Christmas









McDonald's Corp. is urging U.S. restaurant owners to take the unusual step of opening on Christmas Day to deliver the world's biggest hamburger chain with the gift of higher December sales, AdvertisingAge reported Monday.

The request -- which comes as McDonald's tangles with resurgent rivals such as Wendy's, Burger King and Yum Brands' Taco Bell chain -- would be a break from company tradition of closing on major holidays.

"Starting with Thanksgiving, ensure your restaurants are open throughout the holidays," Jim Johannesen, chief operations officer for McDonald's USA, wrote in a Nov. 8 memo to franchisees -- one of two obtained by AdvertisingAge.

"Our largest holiday opportunity as a system is Christmas Day. Last year, (company-operated) restaurants that opened on Christmas averaged $5,500 in sales," Johannesen said.

"The decision to open our restaurants on Christmas is in the hands of our owner/operators," McDonald's spokeswoman Heather Oldani told Reuters.

Don Thompson took over as chief executive at McDonald's in July and has the difficult task of growing sales from last year's strong results in a significantly more competitive environment.

McDonald's monthly global sales at established restaurants fell for the first time in nine years in October, but unexpectedly rebounded in November.

The November surprise was partly due to a 2.5 percent rise in sales at U.S. restaurants open at least 13 months.

"Our November results were driven, in part, by our Thanksgiving Day performance," Johannesen wrote in a Dec. 12 memo to franchisees.

Oldani said 1,200 more McDonald's restaurants were open on Thanksgiving this year versus last year -- not 6,000 more as AdvertisingAge reported.

Still, the company has a high hurdle when it comes to posting an increase in restaurant sales this month because its U.S. same-restaurant sales jumped 9.8 percent in December 2011.

"It's an act of desperation. The franchisees are not happy," said Richard Adams, a former McDonald's franchisee who now advises the chain's owner/operators.

The push to open on the holidays goes against McDonald's cultural history, said Adams. In his first published operations manual, McDonald's Corp. founder Ray Kroc said the company would close on Thanksgiving and Christmas to give employees time with their families, Adams said.

"We opened for breakfast on Thanksgiving the last couple years I was a franchisee. It was easy to get kids to work on Thanksgiving because they want to get away from their family, but not on Christmas," Adams said.



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Quinn, Emanuel call for ban on assault-weapons

Mayor Emanuel attended the ribbon-cutting for a new police station today but his thoughts were on the tragedy in Connecticut.









Illinois' leading Democrats on Monday pushed for more gun control in the wake of last week's school shootings in Connecticut, but gun-owner rights groups criticized the move as politicizing a national tragedy and said they were prepared to fight in Washington and Springfield.


U.S. Sen Dick Durbin, the state's senior senator and the No. 2 Democrat in the chamber, called for congressional hearings aimed at finding constitutional limits to Second Amendment rights while Gov. Pat Quinn and Mayor Rahm Emanuel re-emphasized their long-standing call to ban semi-automatic, assault-style weapons at the state and federal level.


The efforts by the three Democrats, motivated by Friday's shootings in Newtown, Conn., that included the deaths of 20 schoolchildren, came against a backdrop of a federal appeals court ruling opening the way for concealed possession of firearms in public in Illinois.








"It's time that we as a city have an assault weapons ban, it's time that we as a state have an assault weapons ban, and it's time that we as a country have an assault weapons ban," Emanuel said at a Chicago Police Department graduation and promotion ceremony. "And I would hope the leadership in Congress now will have a vote of conscience. It is time to have that vote."


Quinn, at a separate appearance, said he hoped the scope of the tragedy would motivate state lawmakers to act by early next month on a state ban on assault weapons and high-capacity magazines. Lawmakers recently rejected Quinn's attempt to use his amendatory veto power to rewrite a bill to impose such a ban.


Officials for the Illinois State Rifle Association sent an email to their members accusing Quinn and Emanuel of being among the "political opportunists who have swooped down on Newtown like a flock of vultures hungry to devour the 2nd Amendment."


"The echoes of the sirens had hardly faded when Quinn and other gun-control extremists hit the airwaves calling for the passage of legislation that would effectively abolish the 2nd Amendment to our Constitution," the group said. "Law-abiding gun owners have grown used to being blamed for the misdeeds of others and we're equally used to mounting effective defenses against those who would deny us our rights."


The call to action by Emanuel and Quinn came as another home-state Democrat, President Barack Obama, appeared to be taking a more cautious approach on the gun issue. A day after Obama pledged to use the power of his office to prevent gun violence, the White House did not provide any details on an approach, and spokesman Jay Carney said it was a "complex problem that requires a complex solution."


Durbin, a prominent Obama campaign surrogate who introduced the president as the party's nominee at the last two presidential conventions, has long supported additional gun control laws. But he also appeared to follow the lead of the president and Senate Majority Leader Harry Reid, who said the chamber "will engage in a meaningful and thoughtful debate about how to change laws and culture that allow violence to grow."


On the Senate floor Monday, Durbin asked gun control opponents and gun rights supporters to try to find common ground.


"What will it take for a majority of Americans to speak out for sensible firearms policy in our nation?" Durbin asked. "It will take more than the shootings on streets in Chicago, East St. Louis and cities across the country. And sadly, it will take more than 26 victims, including 20 children, in a Connecticut grade school."


Durbin said the Senate Judiciary Committee's Subcommittee on the Constitution, Civil Rights and Human Rights will hold hearings on the Second Amendment and gun control early next year. Durbin is chairman of the subcommittee.


A federal ban on assault weapons — which prohibited 19 specific types of military-style semi-automatic rifles and high-capacity ammunition magazines — expired in 2004 under the Republican White House of President George W. Bush and a GOP-controlled Congress after 10 years. Emanuel has repeatedly touted his work as a top aide to President Bill Clinton in enacting the ban.


Like Durbin, Chicago Police Superintendent Garry McCarthy connected the Connecticut tragedy to the steady drumbeat of gun violence in America's cities.


"Any major city in this country is experiencing ongoing gun violence," McCarthy said. "It's these issues like this that all of the sudden explode and the gun debate starts and at the end of the day, nobody does anything about it. ... It would be nice if we see some action this time, and it would probably at least be some sort of way to try to make sense of a tragedy moving forward."


In Illinois, Quinn has called repeatedly for a state ban on semi-automatic weapons, most recently last week when the 7th U.S. Circuit Court of Appeals ruled that it was unconstitutional for Illinois to ban comprehensively the carrying of firearms outside the home. The appeals court gave the state until June to try to craft new gun regulations.


Illinois is the only state in the nation to prohibit the concealed carrying of weapons in public.


In late July, when Quinn sought to write his own assault weapons ban onto another bill, it followed another mass killing — a shooting spree at a movie theater in Colorado that left a dozen dead and 50 people injured.


On Monday, the Democratic governor said he had reached out to legislative leaders as well as supporters of a ban on semi-automatic firearms and urged them to act quickly.


"This is the moment to do it," Quinn said.


"All of us who are parents, watching those grieving parents losing their children, their precious children, we've got to make sure that they did not die in vain. And one way to keep faith with those victims of that massacre on Friday is for Illinois, the heart of the heartland, to ban assault weapons," he said.


Lawmakers are scheduled to return into their lame-duck session shortly after the New Year, and Quinn already has called upon them to act on a number of high-profile issues, including gay marriage and public employee pension reform. A Quinn aide said the governor also is studying the possibility of pushing a gun measure after new legislators are sworn in Jan. 9, when more Democrats will take office.


The ban Quinn previously sought would have prohibited the sale, delivery, manufacture and possession of AR-15-style assault rifles, a civilian version of the military's M-16. A variant of that firearm was used in the Connecticut shooting, authorities said.


But the state rifle association, a lobbying group that holds great sway over Downstate Republican and Democratic lawmakers, urged gun owners to contact their state legislators "and deliver the message that lawful firearm owners will not play the role of scapegoat."


"As we have said many times before, gun control is a disease and you are the cure," the group told its members. "We're about to face an epidemic of attempted gun grabs. Be prepared and arm yourself with the resolve to uphold that which so many brave men and women have died to defend."


Tribune reporter Monique Garcia contributed.


hdardick@tribune.com


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Amazon adds episodes of alt-comedy show “UnCabaret”






LOS ANGELES (TheWrap.com) – Amazon Instant Video has added four exclusive episodes of “UnCabaret,” an alt-comedy showcase for the likes of Margaret Cho and Andy Dick, to its Prime Instant Video service.


The show was created and hosted by comedian and entertainer Beth Lapides and features performances by such comedy stars as Sandra Bernhard, Garfunkle and Oates, Greg Fitzsimmons and Rob Delaney. Instead of punch-line driven sets, performers are encouraged to show off story-based stream-of-consciousness acts.






Amazon Prime members will get free access to the titles. The episodes will be available for rental or purchase for Amazon Instant Video customers on an a la carte basis.


Amazon Prime costs $ 79 annually and gives members free two-day shipping as well as streaming access to movies and shows from the likes of Paramount and Disney-ABC. The catalog of titles grew a little larger Monday. In addition to “UnCabaret,” Amazon announced an exclusive content licensing agreement with Turner Broadcasting System and Warner Bros. TV to add two TNT shows, “Falling Skies” and “The Closer” to its service.


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Philippine Lawmakers Pass Reproductive Health Bill





MANILA — After a ferocious national debate that pitted family members against one another, and some faithful Catholics against their church, the Philippine Congress passed legislation on Monday to help the country’s poorest women gain access to birth control.







Jay Directo/Agence France-Presse — Getty Images

Supporters of a landmark reproductive health bill celebrated as the Philippine Congress passed legislation on Monday to help the country’s poorest women gain access to birth control. 








Jay Directo/Agence France-Presse — Getty Images

Opponents of a reproductive health bill, including a Catholic nun, looked at portraits of Philippine legislators as they passed a landmark measure Monday.






“The people now have the government on their side as they raise their families in a manner that is just and empowered,” said Edwin Lacierda, a spokesman for President Benigno S. Aquino III, who pushed for passage.


Each chamber of the national legislature passed its own version of the measure — by 13 to 8 in the Senate and 133 to 79 in the House of Representatives — and minor differences between the two must be reconciled before the measure goes to Mr. Aquino for his signature.


The measure had been stalled for more than a decade because of determined opposition from the Roman Catholic Church. Roughly four-fifths of Filipinos are Catholic.


Birth control is legal and widely available in the Philippines for people who can afford it, particularly those living in cities. But condoms, birth control pills and other methods can be difficult to find in rural areas, and their cost puts them out of reach for the very poor.


“Some local governments have passed local ordinances that banned the sale of condoms and contraceptives and forbid their distribution in government clinics, where most poor Filipinos turn for health care,” Human Rights Watch said in a statement on the issue, adding that the new bill would override such ordinances.


The measure passed on Monday would stock government health centers, including those in remote areas, with free or subsidized birth control options for the poor. It would require sex education in public schools and family-planning training for community health officers. The Philippines has one of the highest birthrates in Asia, but backers of the legislation, including the Aquino administration, have said repeatedly that its purpose is not to limit population growth. Rather, they say, the bill is meant to offer poor families the same reproductive health options that wealthier people in the country enjoy.


The United Nations Population Fund estimates that half of the 3.4 million pregnancies in the Philippines each year are unintended, and that there are 11 pregnancy-related deaths in the country each day, on average. Most of those could be avoided, the organization says, through improved maternal health care, a need that proponents say the new legislation will directly address.


Catholic Church officials took a hard line against the measure, saying it was out of line with the beliefs of most religious Filipinos. The church equated contraception with abortion, which is illegal in the Philippines.


“These artificial means are fatal to human life, either preventing it from fruition or actually destroying it,” the Catholic Bishops’ Conference of the Philippines said in a statement on the eve of the votes in Congress.


The statement cited health risks associated with some forms of birth control, but the bishops’ strongest objections have been lodged on moral rather than medical grounds. In a pastoral letter, they said: “The youth are being made to believe that sex before marriage is acceptable, provided you know how to avoid pregnancy. Is this moral? Those who corrupt the minds of children will invoke divine wrath on themselves.”


The legislation prompted a heated national debate in the Philippines over the role that government should play in family planning and women’s health.


“This bill no doubt has inflicted a very wide chasm of division in our society,” said Juan Ponce Enrile, the president of the Senate. “Families are even divided, mother and daughter differing in their views, husband and wife differing in their views.” Mr. Enrile opposed the bill; his son, Juan, a congressman, voted in favor of it.


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Reyes goes craft with Windy City deal









Independent breweries are still a niche category in the marketplace, but interest in them continues to grow.


Reyes Beverage Group, a division of global food and beer distributor Reyes Holdings of Rosemont, said Sunday it has reached an agreement to purchase Windy City Distribution, a well-regarded distributor of craft beers.


Brothers Jim and Jason Ebel founded Windy City in 1999. The firm operates as a distributor across eight northern Illinois counties for more than 40 craft breweries, such as Tyranena, Lagunitas and Jolly Pumpkin Artisan Ales. The Ebels also are the brewers behind Warrenville-based Two Brothers beer.





The deal, which is expected to close by the end of the year, is yet another sign of the coming-of-age of the craft beer scene, which is now much more part of the mainstream beer industry. In 2012, 442 craft breweries opened, according to the Beer Institute. The Brewers Association, a trade association, said sales of craft brews increased 14 percent in the first half of 2012 and volume jumped 12 percent.


While the beer industry overall has shown limited growth, the explosive interest in craft beer is enticing giants such as Anheuser-Busch, the maker of Budweiser, and MillerCoors, both of which have struggled to enter the craft market on their own. Since acquiring Chicago's Goose Island in 2011, Anheuser-Busch has aggressively expanded that well-known label. Earlier this year, it revealed plans to increase Goose Island's distribution to all 50 states, making it one of the few craft brands with a true national footprint.


Reyes' Chicago Beverage Systems and Windy City will not integrate their operations. Windy City's president, Bob Collins, and his management team will join Reyes. Chicago Beverage Systems distributes Miller, Coors and Heineken brands, among others.


"Windy City Distributing will be a new entity in our network focused solely on the craft beer market," said Ray Guerin, chief operating officer of Reyes Beverage Group. "I look forward to working with Windy City to learn more about servicing the craft beer industry while providing Reyes Beverage Group's expertise to help Windy City expand."


Terms of the transaction were not disclosed. Both companies are privately held.


mmharris@tribune.com


Twitter @chiconfidential





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President Obama: 'We will have to change' to keep our children safe

President Barack Obama is offering the Connecticut town grappling with the aftermath of a deadly school shooting "the love and prayers of a nation." (Dec. 16)









NEWTOWN, Conn.—





He spoke for a nation in sorrow, but the slaughter of all those little boys and girls left President Barack Obama, like so many others, reaching for words. Alone on a spare stage after the worst single day of his presidency, the commander in chief was a parent in grief.

“I am very mindful that mere words cannot match the depth of your sorrow, nor can they heal your wounded hearts,” Obama said at an evening vigil in the grieving community of Newtown, Conn. “I can only hope that it helps for you to know that you are not alone in your grief.”






The massacre of 26 children and adults at Sandy Hook Elementary on Friday elicited horror around the world, soul-searching in the United States, fresh political debate about gun control and questions about the incomprehensible — what drove the suspect to act.

It also left a newly re-elected president openly grappling for bigger answers. Obama said that in the coming weeks, he would use “whatever power this office holds” to engage with law enforcement, mental health professionals, parents and educators in an effort to prevent more tragedies like Newtown.

“Can say that we're truly doing enough to give all the children of this country the chance they deserve to live out their lives in happiness and with purpose? I've been reflecting on this the last few days,” Obama said, somber and steady as some in the audience wept.

“If we're honest without ourselves, the answer is no. And we will have to change.”

He promised to lead a national effort, but left unclear was what it would be, and how much it would address the explosive issue of gun control.

“What choice do we have?” Obama said. “Are we really prepared to say that we're powerless in the face of such carnage, that the politics are too hard?”

As Obama read some of the names of victims early in his remarks, several people broke down, their sobs heard throughout the hall.

He closed his remarks by slowly reading the first names of each of the 26 victims.

“God has called them all home. For those of us who remain, let us find the strength to carry on and make our country worthy of their memory,” he said.

For Obama, ending his fourth year in office, it was another sorrowful visit to another community in disbelief. It is the job of the president to be there, to listen and console, to offer help even when the only thing within his grasp is a hug.

All the victims were killed up close by multiple rifle shots.

The toll: six adults. Twenty boys and girls, all of whom were just 6 or 7 years old.

Inside the vigil children held stuffed teddy bears and dogs. The smallest kids sat on their parents' laps.

There were tears and hugs, but also smiles and squeezed arms. Mixed with disbelief was a sense of a community reacquainting itself all at once. One man said it was less mournful, more familial. Some kids chatted easily with their friends. The adults embraced each other in support.

The president first met privately with families of the victims and with the emergency personnel who responded to the shootings. That meeting happened at Newtown High School, the site of Sunday night's interfaith vigil, about a mile and a half from where the shootings took place.

“We're halfway between grief and hope,” said Curt Brantl, whose fourth-grade daughter was in the library of the elementary school when the shootings occurred. She was not harmed.

Police and firefighters got hugs and standing ovations when they entered. So did Obama.

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Cisco hires bank to sell home wireless router unit: report






(Reuters) – Networking equipment company Cisco Systems Inc has hired Barclays to sell its Linksys home router unit, a report said on Sunday.


The business, which Cisco acquired for $ 500 million in 2003, will likely be valued for less because it has low margins, according to Bloomberg.






The sale is part of Cisco’s strategy to shed its consumer unit and focus on its software and technology services businesses.


Last year, Cisco axed its Flip camera business as part of this strategy.


(Reporting By Olivia Oran; Editing by Marguerita Choy)


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‘Hobbit’ bests ‘Rings’ with $84.8 million opening






NEW YORK (AP) — Peter Jackson‘s “The Hobbit” led the box office with a haul of $ 84.8 million, a record-setting opening better than the three previous “Lord of the Rings” films.


The Warner Bros. Middle Earth epic was the biggest December opening ever, surpassing Will Smith’s “I Am Legend,” which opened with $ 77.2 million in 2007, according to studio estimates Sunday. “The Hobbit: An Unexpected Journey” also passed the December opening of “Avatar,” which opened with $ 77 million. Internationally, “The Hobbit” also added $ 138.2 million, for an impressive global debut of $ 223 million.






Despite weak reviews, the 3-D adaptation of J. R. R. Tolkien‘s first novel in the fantasy series was an even bigger draw than the last “Lord of the Rings” movie, “The Return of the King.” That film opened with $ 72.6 million. “The Hobbit” is the first of another planned trilogy, with two more films to be squeezed out of Tolkien’s book.


While Jackson’s “Rings” movies drew many accolades — “The Return of the King” won best picture from the Academy Awards — the path for “The Hobbit” has been rockier. It received no Golden Globes nominations on Thursday, though all three “Rings” films were nominated by the Hollywood Foreign Press Association for best picture.


Particularly criticized has been the film’s 48-frames-per-second (double the usual rate), a hyper-detailed look that some have found jarring. Most moviegoers didn’t see “The Hobbit” in that version, though, as the new technology was rolled out in only 461 of the 4,045 theaters playing the film.


Regardless of any misgivings over “The Hobbit,” the film was a hit with audiences. They graded the film with an “A” CinemaScore.


“What’s really important, what makes this special is the CinemaScore,” said Dan Fellman, president of domestic distribution for Warner Bros. “All these things point to a great word of mouth. We haven’t even made it to the Christmas holidays yet. Kids are still in school this week.”


The strong opening culminated a long journey for “The Hobbit,” which was initially delayed when a lawsuit dragged on between Jackson and “Rings” producer New Line Cinema over merchandizing revenue. At one point, Guillermo del Toro was to direct the film with Jackson producing. But eventually the filmmaker opted to direct the movie himself, originally envisioning two “Hobbit” films. The production also went through the bankruptcy of distribution partner MGM and a labor dispute in New Zealand, where the film was shot.


The long delay for “The Hobbit,” nearly a decade after the last “Lord of the Rings” film, made it “one of those movies that had everyone scratching their heads as to how it would open,” said Paul Dergarabedian, an analyst for box-office tracker Hollywood.com.


“It’s been a decade since the ‘Lord of the Rings‘ trilogy concluded,” said Dergarabedian. “There’s been so much anticipation for this film and having Peter Jackson back at the helm just made it irresistible both to fans and the non-initiated alike.”


The Hobbit” was far and away the biggest draw in theaters, with no other new wide release. Paramount’s “Rise of the Guardians” continued to draw the family crowd, with $ 7.4 million, bringing its cumulative total to $ 71.4 million. The Oscar contender “Lincoln” from Walt Disney crossed the $ 100 million mark, adding another $ 7.2 million to bring its six-week total to $ 107.9 million. And Sony‘s James Bond film “Skyfall,” with another $ 7 million domestically, drew closer to a global take of $ 1 billion.


The box office continued to be on the upswing and with anticipated releases like “Les Miserables,” ”Django Unchained” and “The Guilt Trip” approaching in the holiday moviegoing season. Dergarabedian expects the year to break the 2009 record of $ 10.6 billion. With some $ 10.2 billion in revenue thus far, he said, “We’re on track to be in that realm.”


Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Where available, latest international numbers are also included. Final domestic figures will be released Monday.


1. “The Hobbit: An Unexpected Journey,” $ 84.8 million ($ 138.2 million international).


2. “Rise of the Guardians,” $ 7.4 million ($ 20.1 million international).


3. “Lincoln,” $ 7.2 million.


4. “Skyfall,” $ 7 million ($ 12.2 million international).


5. “Life of Pi,” $ 5.4 million ($ 11.5 million international).


6. “The Twilight Saga: Breaking Dawn, Part 2,” $ 5.2 million ($ 13 million international).


7. “Wreck-It Ralph,” $ 3.3million ($ 4.7 million international).


8. “Playing for Keeps,” $ 3.2 million ($ 1.4 million international).


9. “Red Dawn,” $ 2.4 million.


10. “Silver Linings Playbook,” $ 2 million ($ 370,000 international).


___


Estimated weekend ticket sales at international theaters (excluding the U.S. and Canada) for films distributed overseas by Hollywood studios, according to Rentrak:


1. “The Hobbit: An Unexpected Journey,” $ 138.2 million.


2. “Rise of the Guardians,” $ 20. 1 million.


3. “The Twilight Saga: Breaking Dawn, Part 2,” $ 13 million.


4. “Skyfall,” $ 12.2 million.


5. “Life of Pi,” $ 11.5 million.


6. “Wreck-It Ralph,” $ 4.7 million.


7. “26 Years,” $ 3.5 million.


8. “Whatcha Wearin’? (My P.S. Partner),” $ 3 million.


9. “Tutto Tutto Niente Niente,” $ 2.4 million.


10. “Pitch Perfect,” $ 2.3 million.


___


Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by News Corp.; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.


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Mislabeled Foods Find Their Way to Diners’ Tables





ATLANTA — The menu offered fried catfish. But Freddie Washington, a pastor in Tuscaloosa, Ala., who sometimes eats out five nights a week and was raised on Gulf Coast seafood, was served tilapia.







Dustin Chambers for The New York Times

Consumers are misled most frequently when they buy fish, investigators say, because diners have such limited knowledge about seafood. 







It was a culinary bait and switch. Mr. Washington complained. The restaurant had run out of catfish, the manager explained, and the pastor left the restaurant with a free dinner, an apology and a couple of gift certificates.


“If I’m paying for a menu item,” Mr. Washington said, “I’m expecting that menu item to be placed before me.”


The subject of deceptive restaurant menus took on new life last week when Oceana, an international organization dedicated to ocean conservation, released a report with the headline “Widespread Seafood Fraud Found in New York City.”


Using genetic testing, the group found tilapia and tilefish posing as red snapper. Farmed salmon was sold as wild. Escolar, which can also legally be called oil fish, was disguised as white tuna, which is an unofficial nickname for albacore tuna.


Every one of 16 sushi bars investigated sold the researchers mislabeled fish. In all, 39 percent of the seafood from 81 grocery stores and restaurants was not what the establishment claimed it was.


“This thing with fish is age old, it’s been going on forever,” said Anne Quatrano, an Atlanta chef who opened Bacchanalia 20 years ago and kick-started the city’s sustainable food movement. “Unless you buy whole fish, you can’t always know what you’re getting from a supplier.”


Swapping one ingredient for a less expensive one extends beyond fish and is not always the fault of the person who sells food to the restaurant. Many a pork cutlet has headed to a table disguised as veal, and many an organic salad is not.


The term organic is regulated by the Department of Agriculture, but many other identifying words on a menu are essentially marketing terms. Unscrupulous chefs can falsely claim that a steak is Kobe beef or say a chicken was humanely treated without penalty.


In cases of blatant mislabeling, a chef or supplier often takes the bet that a local or federal agency charged with stopping deceptive practices is not likely to walk in the door. “This has been going on for as long as I’ve been cooking,” said Tom Colicchio, a New York chef and television personality. “When you start really getting into this stuff, there’s so many things people mislabel.”


At Mr. Colicchio’s New York restaurants, all but about 5 percent of the meat he serves is from animals raised without antibiotics, he said. It costs him about 30 percent more, so he charges more. “Yet I have a restaurant down the street that says they have organic chicken when they don’t, and they charge less money for it,” he said. “It’s all part of mislabeling and duping the public.”


Consumers are misled most frequently when they buy fish, investigators say, because there are so many fish in the sea and such limited knowledge among diners. The Food and Drug Administration lists 519 acceptable market names for fish, but more than 1,700 species are sold, said Morgan Liscinsky, a spokesman with the agency.


Marketing thousands of species in the ocean to a dining public who often has to be coaxed to move beyond the top five — shrimp, tuna, salmon, pollock and tilapia — is not an exact science.


The line between marketing something like Patagonian toothfish as Chilean sea bass or serving langostino and calling it lobster is a fine one.


Robert DeMasco, who owns Pierless Fish, a wholesaler in New York, used a profanity to describe someone who buys farm-raised fish and sells it as wild. “But on some of this, they’re splitting hairs,” he said.


In 2005, a customer sued Rubio’s, a West Coast taco chain, for misleading the public by selling a langostino lobster burrito. The FDA ruled that practice acceptable, which allowed chains like Long John Silver’s and Red Lobster to sell the crustacean called langostino and legally attach the word lobster to it. Maine lobstermen and lawmakers fought the decision unsuccessfully.


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Hillshire Brands starting up in new space

Hillshire Brands, formerly known as Sara Lee, is prepare to move their operation from a Downers Grove corporate campus to a downtown Chicago location. (Chris Walker, Chicago Tribune)









Hillshire Brands was literally on the move this past week.


The $4 billion meat company, carved from Sara Lee Corp. and anchored by Hillshire Farm, Jimmy Dean and Ball Park brands, moved from a gleaming, glassy corporate campus in Downers Grove — complete with a fountain in a man-made lake — into a refurbished industrial building in Chicago's noisy West Loop.


Aside from the logistical ballet in relocating about 600 employees and contractors, the move is expected to stimulate a new and innovative culture that Hillshire needs for growth.








Sara Lee began working on the move about a year ago when it signed a lease for the building at 400 S. Jefferson St. After spinning off its international beverage business, Sara Lee changed its name to Hillshire Brands in June and turned to a new management team. CEO Sean Connolly calls the move part of Hillshire's "rebirth."


On Wednesday evening, technical staff began disconnecting office computers, and employees were asked to work from home.


Moving trucks arrived in Downers Grove on Thursday and were to haul office contents in reusable plastic crates 23 miles to the new space by Friday evening. On Saturday, IT staff were to reconnect computers, copiers and printers with the expectation that on Monday, Hillshire employees can begin work. The company has declined to say how much it's spending on the move or building out the new space.


Moving a corporate headquarters is a complex undertaking.


"It's really about those hundreds of details you have to keep track of," explained Brian Hunter, a 12-year veteran of the company's real estate department whose team orchestrated the move. He came with plenty of experience. Seven years ago he consolidated three company offices and 1,100 employees at the Downers Grove campus. But this move is part of something bigger.


"This isn't a coming together under one roof," Hunter said. "It's completely different, a rebirth if you will. We've disposed of several businesses, spun off some things and emerged with a new name, new culture and new leadership. And that was a reason for selecting a location where Hillshire could take the entire building, rather than rent a few floors in a skyscraper.''


A major challenge was making the move work within four months, starting Aug. 1, when Hillshire got access to the interior of the building. That's when crews began constructing pantries, kitchens, cubicle pods, offices, conference rooms and private phone booths, a nod to employees who lost offices as part of a more open floor plan.


Built in 1944 to house a lithograph company, the building is probably known to thousands of baby boomers because it was used as an examining and entrance station for inductees into the armed forces during the Vietnam War.


The building largely was vacant when Sterling Bay Cos. purchased it late last year, then spent $24 million on renovations over roughly an eight-month period. Windows were added, walls and two internal water towers were taken down, and the roof was replaced.


The space's modern look — white walls and splashes of lime green and bright orange in the furniture and upholstery — is offset by lingering elements of the old building. For instance, holes from old conduit boxes still show, an effort to be "authentic," Hunter said.


Open communication


A lesson Hunter learned from the office consolidation seven years ago is that there's no such thing as too much communication. Earlier this year he launched a monthly newsletter called "the 411 on 400" a nod to the company's new address on South Jefferson Street. Recently it morphed into a weekly email, reminding employees how to pack and when, and what to expect. The tone was lighthearted. In keeping with his jovial spirit, Hunter dusted off his old hard hat from the last move. It has a Sara Lee logo on one side, so he slapped a Hillshire Brands sticker on the other.


Town hall meetings were held, at which employees were shown mock-ups of their future workspaces and photos of what was being built. Hunter's presentations included virtual tours. In addition, some team leaders took their people on building tours. Some made practice runs of their new commutes, as some employees' trips will lengthen significantly.


With the idea of getting employee buy-in, Hunter's team put four types of cubicles on display at the company's campus and asked for feedback. Employees voted for their favorites online, and the company purchased the cubicles with the most votes.


The communication efforts appear to have made a difference.


"I have never felt like I was in the dark," said Mike Schwartz, a 31-year-old assistant brand manager for Ball Park. He also credited Hunter's team with having "done a very good job being honest about the move."


Schwartz, who lives in Glenview, had a 35-minute driving commute to Downers Grove. The move to the West Loop will stretch his commute beyond an hour. That includes driving to the train, a Metra ride and walking to the office. But Schwartz said he's looking forward to the "excitement and energy" of a downtown work environment. He's also looking forward to catching up with grad school friends who live in the city, either at lunch or with beers after work.





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